Maybank Media 7

Lululemon x Organized Noize

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Lululemon x Organized Noize

Celebrate Atlanta Block Party Series

Background:

Lululemon, a technical athletic apparel company, wanted to curate a fresh idea for showcasing Atlanta culture with the harmony of its brand.

Proposal:

Provide audio-visual production for each block party located throughout different venues throughout NFL season, with the last event concluding the day before Super Bowl, to include a major artist and supporting talent at each event.

Delivery:

  • Cost-effective methods to exceed client’s audio-visual needs for each event
  • Pre-event site and risk assessment
  • Managed operation and logistics of AV equipment
  • Sourced Health & Safety, staffing, and site management

Site 1: Adair Park II

  • Apex 2420 Stage
  • Backline (Band & DJ)
  • FOH & Monitor
  • 36kW Generator
  • Health & Safety Staff

Site 4: J.R. Crickets MLK

  • 8×8 Stage Deck
  • Backline (Band & DJ)
  • Small Sound Package

Site 2: Little Italy

  • Apex 2420 Stage
  • Backline (Band & DJ)
  • FOH
  • 36kW Generator
  • 12×10 LED Screen

Site 5: East Point

  • Medium Sound Package
  • Ancillary Speakers

Site 3: Wild Heaven Brewery

  • 8×8 Stage Deck
  • Medium Sound Package
  • Backline (DJ)

Site 6: Central Park

  • Medium Sound Package
  • Ancillary Speakers
  • 8×16 Stage Decks
  • Tent w/Heaters

Results:

  • New venture for Lululemon Atlanta to bring wellness and community together
  • Vey positive feedback from client and attendees
  • Events consisted of yoga, musical performances, food, and drinks

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