Lululemon, a technical athletic apparel company, wanted to curate a fresh idea for showcasing Atlanta culture with the harmony of its brand.
Proposal:
Provide audio-visual production for each block party located throughout different venues throughout NFL season, with the last event concluding the day before Super Bowl, to include a major artist and supporting talent at each event.
Delivery:
Cost-effective methods to exceed client’s audio-visual needs for each event
Pre-event site and risk assessment
Managed operation and logistics of AV equipment
Sourced Health & Safety, staffing, and site management
Site 1: Adair Park II
Apex 2420 Stage
Backline (Band & DJ)
FOH & Monitor
36kW Generator
Health & Safety Staff
Site 4: J.R. Crickets MLK
8×8 Stage Deck
Backline (Band & DJ)
Small Sound Package
Site 2: Little Italy
Apex 2420 Stage
Backline (Band & DJ)
FOH
36kW Generator
12×10 LED Screen
Site 5: East Point
Medium Sound Package
Ancillary Speakers
Site 3: Wild Heaven Brewery
8×8 Stage Deck
Medium Sound Package
Backline (DJ)
Site 6: Central Park
Medium Sound Package
Ancillary Speakers
8×16 Stage Decks
Tent w/Heaters
Results:
New venture for Lululemon Atlanta to bring wellness and community together
Vey positive feedback from client and attendees
Events consisted of yoga, musical performances, food, and drinks