Gabriel Maybank || Published March 18, 2016
Welcome to the future…whether you like it or not, the way companies engage with potential customers is changing everyday. The difference on how these companies prosper or not are based on traditional techniques implemented through non-traditional strategies. Can you engage your audience with your video and make them click after showing them your content?
It’s like showing up to a stranger’s house,
presenting them with flowers,
and then asking them to go on a date.
Technology is growing closer and closer into the hands of average people doing semi-professional to professional productions at inexpensive prices. The competition for creative and unique content continues to get thick. One thing all of these fast growing and start-up companies lack is the traditional ability to build an actual connection with a person, whether it is online or not. You can make the best video or showcase the best flowers, but if you don’t know who you are targeting you are throwing money out of the window before your date begins.
Everything starts with a plan. “Who, What, Why, and How” will you engage your audience? Will you take the time to study video production and all the things it takes to know how to get from an idea to a produced video? Will you outsource and hire a video company and budget the expense? How often will you have to produce a video? Once someone views your video it is old. You can vouch for that yourself. I’m sure you watched an interesting video a few minutes before reading this. The question is, will you watch it again?
You have to do your research and follow the online video trends and study online video statistics. The truth of the matter is that the average person’s attention span online is dramatically short. Remember this, how you handle all of your information you want to convey dramatically affects the response. Why do I care about what you are selling or the services you offer?
Engage the people who show interest in the information you provide. “Content is King”, but a king can only be king, if he has a kingdom to rule. What you do after providing the content all depends on the kingdom you provide the king. Once you find interested people, you can’t bore them about yourself and only things that matter to you. Create a line of communication. You find out what people want and then provide them with a product or service that fits the need. Present it all in an extremely short video. Target the audience that fits the mold more or less. In turn, they will share your content because now it matters to them. Now you’ve stepped up to meeting the family and friends.
Create content and engage, videos to enhance the experience, and structure to turn potential into paid customers as often as necessary for the nature of your company. Your videos should tell a story and it’s all about who can tell the better story in the online market.