Gabriel Maybank || Published March 17, 2016
Multimedia is everywhere! Is it merely flashy stuff you don’t need or the main reason your competitors are getting ahead? Today’s reality is that individuals live at a fast pace and thus their time is precious. They watch television going from one station to the other, browse through email as quickly as you can count up to 3, browse the internet with an average 50 seconds spent on a web page, read the newspaper by looking at the major headlines, etc. As a matter of fact, today’s businesses and managers have to get the best from every second a prospective customer, or existing customer will spend paying attention to their offer. There are lots of ways to enhance receptivity and formulate timesaving solutions like utilizing faster technologies, but how can multimedia work for you?
Perhaps you have observed how easy children learn songs from TV Ads? Do you think they could learn as quick if all they were able to see was a static text on TV? The answer is obviously no. The blend of vibrant graphics, music and narration significantly improves the receptivity of any audience.
Consider how more compelling a digital business card can be when compared to the conventional sheet of paper! Such multimedia presentation of your enterprise or services makes a big difference between a sale and another time-wasting meeting. At this point, think about how an excellent interactive advertising campaign can support your professional multimedia portfolio or multimedia presentation! The receptivity impact of your multimedia production would boost more interest of your target audience. Moreover, your interactive marketing campaign is great for generating vital information from respondents, which would then enable you to filter those respondents and just target high potential customers with direct marketing campaigns or future multimedia presentations.
Along the same lines, interactive sites using Flash animations can also improve receptivity when applied in a proper way. Consider the length of time people spend on a web page on average. Bearing that in mind is an important key to the success of a flash website. Don’t overload your flash animation or perhaps render your site navigation too complicated. The purpose here is to get visitor’s attention and have them up, not cause them to lose patience and walk away from your overstuffed flash website!
In several ways, multimedia can enable you to improve the receptiveness of your message even so it goes way beyond that. Also, you can save some time to your customers by creating multimedia applications like a multimedia tutorial or interactive training! Providing such multimedia support to your clients could considerably improve their learning process and save them time. Without a doubt, saving time to your customers and offering efficient customer support is a step ahead in your customer retention efforts.